VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the UK, Germany, France, Spain, Australia and the US to learn about the current state of the nation of programmatic DOOH advertising. 

VIOOH is hosting breakfast panels with industry experts in each country to discuss the findings and ways that the industry can come together to address areas for development. 

Watch the video below from our State of the Nation Breakfast event in London, where we discussed the findings of the UK report featuring a panel of special guests.

• Shanil Chande, Commercial & Partnerships Director, UK & International, Hawk
• Helen Bull, OOH Trading Director, Amplifi/ Dentsu
• Alvaro Meza de Lama, EMEA Programmatic Manager, HP 

• Moderated by Gavin Wilson, Global Chief Customer and Revenue Officer, VIOOH