VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, Spain and France to learn about the current state of the nation of programmatic DOOH advertising. 

Following the release of the global whitepaper, which you can access here, VIOOH hosted  breakfast panels with industry experts in each country to discuss the findings and ways that the industry can come together to address areas for development. 

Watch the video below from our State of the Nation Breakfast event in Sydney, where we discussed the findings of the Australian report featuring a panel of special guests.

Executive host: Helen Miall, Chief Marketing Officer, VIOOH

Featured Panellists:

Brad Palmer, National Programmatic Director, JCDecaux

Laura Mayers, Lead Associate Account Director, The Trade Desk

Katherine Pochroj, Group Marketplace Director, Essence Mediacom

Sean Ott, Account Director, NEAR

Michael Tobin, Partnerships & Programmatic Director, Tonic Media Network

Moderator: Jem Djemal, Global Business Development Director, VIOOH