How programmatic DOOH reaches the travelling professional
Business travel remains a vital aspect of professional life across dynamic economies such as the UK, France, and Germany. Yet, as business patterns evolve post-pandemic, a new cornerstone has emerged for advertisers: the office.
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In partnership with ECN, VIOOH explored the evolving behaviours of business travellers in the UK, Germany and France. This report examines their travel habits, workplace patterns, and attitudes toward advertising, while making the case for the office as the most reliable, frequent, and effective space for brands to connect with high-value business audiences.
“UK business travellers represent a highly valuable, premium-focused audience that's reshaping the media landscape,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “The office has emerged as the most reliable and frequent touchpoint for reaching these professionals, offering brands repeated, predictable impressions at the crucial moment when travel decisions are being made. For advertisers seeking to connect with today's mobile professional class, city-centre offices should be a central focus.”
Download the report here
“The office has emerged as the most reliable and frequent touchpoint for reaching these professionals, offering brands repeated, predictable impressions at the crucial moment when travel decisions are being made. For advertisers seeking to connect with today's mobile professional class, city-centre offices should be a central focus.”