The Proof is Physical: How Arla Foods Delivered Performance with Programmatic DOOH

In partnership with Arla Foods, VIOOH have released a new report examining how programmatic digital out-of-home (pDOOH) turns street-level advertising screens into a measurable, performance-driving extension of a digital advertising campaign.

Working with measurement specialists at Spotzi and OOH media owner JCDecaux using Foot Traffic Attribution (FTA) studies, virtual boundaries were placed around both the digital screens and target retail stores. This allowed researchers to track anonymous mobile signals from ad exposure through to store visit within an attribution window of around five days, and to compare that behaviour against a pre-campaign control group.

Key findings from brands running campaigns across the Arla portfolio include:

• Starbucks Tripleshot:
  A March-April launch campaign targeting 18-44-year-olds near stockists generated 145,301 incremental store visits at a 5% lift; a follow-up campaign in June-July achieved a 41% lift as warmer weather drove on-the-go demand.

• Castello:
  An April campaign built around premium gifting drove 438,999 incremental store visits, while the brand's Christmas activation peaked at a 71% lift between November and December - nearly 50% of visitors engaged came from high-income households.

• Arla Protein:
  A March campaign placed near points of purchase and high-traffic venues delivered a 23% lift and 297,745 incremental store visits.

Download the full whitepaper, The Proof is Physical: How Arla Foods Delivered Performance with Programmatic DOOH today.