The Performance tab
Win rate, bid rate and the performance metrics for your campaigns and deal lines.
The 'Performance' tab contains charts and widgets with key performance statistics for Non-Guaranteed and Guaranteed campaigns. This includes daily and hourly bid requests and bid responses, and offered and traded impressions.
Key statistics
These widgets show averages across all campaigns, for the date filter you have applied.
| Widget | Calculation |
|---|---|
| 'Average Win Rate' | Traded Impressions / Offered Impressions |
| 'Average Bid Rate' | Bid Responses / Bid Requests |
The Performance by Campaign ID / Deal Line ID table
The 'Performance by Campaign ID / Deal Line ID' table shows performance metrics for each campaign and deal line.
- Campaign Name is the first column in the table.
- The table is paginated.
- Frame ID is not shown in the initial table view. To see Frame ID information, use 'Drill down'. See Working with Deal Health charts and tables.
Metrics in the table
| Metric | Calculation or definition |
|---|---|
| Total Offered Impressions | Bid Requests X Impression Multiplier |
| Fill Rate | For PG campaigns: Total Traded Impressions / Total Expected Impressions. For NG campaigns: Total Traded / Offered Impressions |
| Bid Rate | SUM( bid_responses )/SUM( bid_requests ) |
| Win Rate | Sold Impressions / Offered Impressions x 100 |
The table also shows Total Gross Revenue, Total Sold Impressions, Total Target Impressions, Total Expected Unsold Impressions, Total Traded Plays, Total Expected Plays, Total Bid Requests, Total Bid Responses and CPM.
Please note: bid request and bid response metrics are prefixed "Adjusted" to show that a calculation has been applied to these values.
Lead Bid Request, Lead Bid Response, Lead Sold Plays and Creative Advertiser Agency values are also shown in this table by default, and when you gather data using 'Explore'.
Performance charts
Daily Bid Requests vs. Bid Responses
This chart shows a daily breakdown of the total number of bid responses and bid requests. Hover over the chart to see the data for each day.
Please note: all of these metrics are adjusted to accommodate Visual Units.
Offered, Traded Impressions & Traded Plays by Hour
This table shows the total number of offered and traded impressions, with the total number of traded plays, broken down by date and hour.
Bid Requests & Bid Responses by Hour
This pivot table shows the total number of bid requests and bid responses by date and hour. You can see this breakdown by Creative Advertiser and Frame ID.
Tip: for more on Visual Unit reporting in the Deal Health dashboard, see the Visual Unit Reporting 1-pager in the Client Portal.
Next page
The Pacing tab — Track Guaranteed deal delivery against target using the OSI.
If you need more help, see Contacting support.