The Revenue tab
Total, daily and hourly revenue, today's revenue and the revenue pivot table.
The 'Revenue' tab contains charts and widgets with revenue statistics. It shows the total revenue for the date range you have filtered on, and lets you view revenue by different pivots and filters.
Please note: all revenue is displayed in local currency. By default, revenue includes revenue generated by VIOOH Select. To exclude it, see Filtering the Deal Health dashboard.
Revenue charts and widgets
| Chart or widget | What it shows |
|---|---|
| 'Displayed Timezone' | The default timezone for all data |
| 'Last Ingested Trading Hour (Local)' | The date and time of the last hour of ingested trading data, including the incomplete hour |
| 'Total Revenue' | Total revenue for the date range filtered on |
| 'Today's Revenue' | Revenue for the current day, until 2 hours ago |
| 'Revenue by Hour' | Revenue by hour for each day in the date period selected |
| 'Daily Revenue' | Revenue by day |
| 'Revenue of Programmatic Guaranteed Deals by Day' | Daily revenue from Programmatic Guaranteed (PG) campaigns |
| 'Revenue of Non-Guaranteed Deals by Day' | Daily revenue from Non-Guaranteed (NG) campaigns |
Tip: hover over a chart to see granular statistics.
The Today's Revenue widget
This widget shows revenue for the current day until 2 hours ago, compared with the revenue generated on the previous day up to the same time.
Use it to spot unexpected rises and drops in revenue. Unlike the other charts, it shows data up to 2 hours ago, to prevent false alarms.
Tip: this is a KPI widget, so you can use it to set up alerts. See Deal Health alerts and scheduled reports.
The revenue pivot table
The 'Revenue by DSP / Creative Advertiser / Deal ID / Line ID / Creative Brand' table shows revenue performance by DSP by default, based on your selected date filter.
Please note: the table is labelled "Filtered by Top 10 DSP's by Revenue", so it shows your ten highest-revenue DSPs.
- Select the top row to expand the table and see revenue by day.
- Select the left-hand column to see revenue by Creative Advertiser, Deal ID, Line ID and Creative Brand.
Tip: pivoting by Creative Advertiser is helpful when you analyse Always On campaigns.
For more on expanding, reordering and sorting pivot tables, see Working with Deal Health charts and tables.
Next page
The Performance tab — Win rate, bid rate and the performance metrics for your campaigns and deal lines.
If you need more help, see Contacting support.